If You Look Like You Are Going to a Funeral Wearing Black, More Make-Up is Not the Answer

Raija Lydecken
5 min readMar 17, 2024

This is What You Need to Know

When I first met Sofia, the fashion editor of a №1 fashion magazine, she wore black from head to toe. With dark brown hair, red lips and impeccable make-up, she looked the part.

I did not doubt for one minute that she didn´t know what she was talking about when she talked about fashion. She wrote about it every day, flying to fashion capitals annually for the fashion shows of the season.

It wasn´t only Sofia, who wore black. Those days, every self-respecting fashionista wrapped themselves in black.

To my surprise, she wanted my view on how to use colors. Not only for herself but also for her readers.

We became friends and she sat in at my color trainings. It turned out that she was able to publish stories with a new twist that people loved.

The New Twist

Black. That is a huge word. Let´s look at it from a fashion point of view.

Black has been used more than any other color in the fashion scene.

When I started my learning journey into color, I found out that black is a color we should give much thought to if we want to enjoy its benefits.

Black looks best on people with strong coloring although many fashion people are still using it, no matter what their own personal coloring is. It is more like a statement for fashion people than anything else.

Black is a Statement

Black is more like a statement. The person is not even meant to be the first thing that gets noticed. This is also the case for all the photo shoots, where the clothes are in the forefront instead of the model.

Marketing companies know that the loudest colors get the most attention. The question is whether you want to be noticed for you as a person or the clothes you wear.

If you want attention online, the story has another twist.

In real life, the rules are different. Don´t be a bull in the china shop.

Black has become popular, and many people like to wear black.

But I´m Blond and I Love Black

If you feel that you need to put on more make-up when wearing black, that indicates that black is not one of your best colors. Black does not enhance your personal coloring. It is too strong for your beautiful light colors.

People with blond hair and blue eyes often say that “I can wear black in the summer”, which means that when they are tanned, they feel that they look better in black. When you are tanned, your coloring is different, but your undertone has not changed.

You need to think outside the dictated fashion box. In fashion, like online, the focus is on the clothes. Not the person wearing them.

This is a bit backward thinking, because a long time ago, our thinking used to be inside the box. People knew instinctively, which colors feel good and chose them because the colors in question were an extension of themselves.

When Black Does Not Love You Back

It is also common for people to think that black goes with everything. That is what we have been told as long as I can remember. Too many people have started to behave as if it was true.

It is understandable that people want to simplify their every-day lives by combining everything using black.

Your look will be better, if you take a few minutes to think about your own coloring and find your “own” black. The “black” that resonates with your personal coloring.

Black is a neutral color. You also have a “best” neutral color that goes with all your colors. If your coloring is not strong enough, you don´t need black in your everyday life.

There are times when you need to be dressed in black. That is a completely different story.

When focusing on your daily life, you can freely choose what to put on and what to stay away from.

If you have light colors, you don´t need to spend money on black.

Black does not love you back.

Choose your personal “black”

To put together a wardrobe in colors that does not have black, is just as easy to do as with black.

Let´s say that your light personal dominant color characteristic is Light. This means that black is too strong for you, especially when used in big items, like jackets or sweaters and blouses that come near the face.

We are used to thinking that black trousers go with everything. No one questions that. There are other colors that you can use in place of black. It would be more pleasing to the eye to use another neutral color instead of black.

It can be navy or gray or brown or something else.

To make my point, let´s look at the above example of a wardrobe that has been put together with light colors. These colors look much more interesting on a person with light coloring.

People always want to be something they are not. This time, we will concentrate on what we are to enhance your own individual coloring. The one you got on your birthday.

Once you start using your own best colors, you will notice that you will be feeling more confident in every situation. Also, when shopping for new pieces of clothing and make-up and everything!

The color journey is a very intriguing and rewarding journey. You just need to decide that this is what you want.

The first step in a new direction is always the most difficult one.

Colors and how they work for us or against us, has not changed as long as I have been working with them (= a long time).

Take a Hint from Mother Nature

Mother Nature has a system that has worked for thousands of years. We need to find out her recipe and not try to reinvent the wheel.

Once you start out on your own color journey, there will be many “ahaa” moments. If uncertain, take your first step with your friends, or by yourself. The choice is yours. No-one will take that step for you.

When I first discovered that there is a system to follow with colors, I didn´t get much support from people around me because no one knew that colors have a system of how they can best support our being.

People had not yet discovered what I had discovered.

Today, the situation is very different, and people are looking at colors in a different way than years ago. People are more aware that colors have a life of their own. You need to find out how they can support you.

You can look every bit as stunning as Sofia in her personal colors.

You just need to look like you.

There is no reason for love if there is no love.

It´s as simple as that.

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